As part of popularisation of Khadi / Handloom cloths,the Government had issued a G.O. (MS) No. 131/06/IND dated 30-12-2006 with a solicition to the effect that all Malayalees especially government employees should wear Khadi cloths at least once in a week from 1-1-2007 onwards
Similarly the Chief Minister of Kerala had solicited the entire Malayalees to wear Khadi cloths at least once in a week for creating more employment opportunities in the Khadi/Handloom sector and inculcating the pride of Swadeshi
The Government vide G.O. (P) No. 78/2007/ID dated 18/6/2007 have approved the Industrial & Commercial Policy 2007. The main activities proposed to be done for the popularisation of Khadi sector in the Industrial & Commercial Policy 2007 are given below:-
Encourage all Malalyalees to use Khadi and Handloom products through Mass Campaigns inculcating the pride of Swadeshi.
Inspire Government Servants, students and other sections of the society to wear Khadi and Handloom at least once in a week.
Formulate special scheme and assistance to set up industrial units under Khadi & Village Industries Board ensuring good returns on their produce